Audi Debuts New Black And White Brand With A Two-Dimensional Look

Audi’s 4 ring brand dates again to the early days of Auto Union and it has been up to date numerous instances over the many years.

The most recent evolution of the badge largely flew underneath the radar because it debuted on the facelifted and renamed Q8 e-tron. Nevertheless, Audi is circling again and highlighting its new tackle the traditional brand.

Designed to present autos a “extra fashionable picture,” the brand new brand has a black background that contrasts with white rings for an “even higher radiance.” The 2-tone look additionally guarantees to make the brand extremely seen, even from a distance.

Additionally: BMW Introduces New Flat Brand For Use On Promotional Supplies, Not On Vehicles

Whereas there will likely be variations of the brand, together with a extra delicate black and gray design, all variations could have a two-dimensional look. As strategist Frederik Kalisch defined, the “two-dimensional rings originated at Audi in 2016 as a consequence of digitalization, primarily to depict the rings in a fashion that suited the medium.” Nevertheless, the corporate needed to have a “constant model presence throughout all buyer touchpoints,” in order that they launched into the method of redesigning the rings for his or her autos.

His sentiments have been echoed by designer André Georgi, who stated “We would like the 4 rings to look the identical all over the place sooner or later: Whether or not in {a magazine}, in your smartphone, or a billboard – and on or contained in the automobile.” He added, “The brand new two-dimensional look provides our rings a considerably extra fashionable and much more graphic makeover, though their geometry is nearly equivalent to the previous ones.”

Apparently, Audi is protecting the brand new brand “constantly freed from chrome.” That’s a notable departure as chrome logos was once a trademark of Audi.

Apart from the brand new brand, future fashions will use an unique font often called Audi Sort. As Georgi defined, “The essential tone is considerably extra restrained with out compromising on distinctiveness or high quality.”