Ascendiq title trademarked for attainable use in Cadillac’s electrical future

A brand new trademark submitting hints at one other attainable title for a future Cadillac electrical car.

Normal Motors lately filed a trademark software for the title “Ascendiq” with the US Patent and Trademark Workplace (USPTO). The title matches with Cadillac’s present model for EV title, which makes use of names ending in “-iq.”

Cadillac goals to promote solely EVs by the top of the last decade, and is anticipated to solely launch EVs from right here on out. The rollout has already began with the 2023 Cadillac Lyriq crossover, and can proceed with the Celestiq flagship sedan, due in 2024, probably as a 2025 mannequin.

Past these two fashions, Cadillac can also be anticipated to launch an electrical compact crossover for the 2024 mannequin 12 months, adopted by a mid-size crossover with third-row seats, and an electrical model of the Escalade.

Whereas Cadillac has three upcoming EVs with unconfirmed names, the Ascendiq submitting offers it not less than six attainable logos to make use of. Logos for Cadillac Optiq and Cadillac Symboliq have been filed in 2020, adopted by Vistiq and Lumistiq in 2021. Cadillac additionally filed a trademark software for the Escalade IQL title at the moment, hinting on the nomenclature for the Escalade EV.

Not each Cadillac vendor is on board with the model’s electrical transformation. The automaker stated final 12 months that round one third of its sellers took buyouts somewhat than committing to promoting EVs, which requires GM-mandated upgrades just like the set up of charging gear. GM is providing buyouts to Buick sellers as effectively, however has indicated it will not provide them to Chevrolet sellers, and has remained mum on plans for GMC sellers.