Apple Music turns into the official sponsor of the Tremendous Bowl halftime present • TechCrunch

Transfer apart, Pepsi. The Nationwide Soccer League (NFL) and Apple announced that Apple Music is the official sponsor of the Tremendous Bowl Halftime Present as a part of a multi-year deal. Pepsi had been the sponsor since 2013.

Apple Music’s new sponsorship with the NFL will final for a number of years. The Tremendous Bowl LVII, on Sunday, February 12, 2023, will mark the music streaming platform’s first 12 months as a part of the Tremendous Bowl Halftime Present.

The sponsorship is smart for Apple Music because it competes in opposition to Spotify for probably the most listeners. The announcement additionally comes because the tech big invests in sports activities, signing offers to stream Main League Baseball and Main League Soccer video games on its streaming service, Apple TV+.

NFL boasts that the Halftime Present is the “most-watched musical efficiency of the 12 months.” Final February, greater than 120 million viewers watched the Tremendous Bowl LVI Halftime Present, in accordance with the league.

Apple has a protracted historical past with the Tremendous Bowl strictly from the adverts facet, having run commercials throughout the occasion since its iconic 1984 spot, when the primary Apple Macintosh private laptop was born.

Apple Music is believed to achieve 110 million subscribers by 2025, J.P. Morgan predicted.

Apple reported in July that it reached 860 million paid subscriptions throughout the App Retailer, Apple TV+, Apple Music, cloud companies and its different companies.