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Markups on fascinating vehicles, vehicles, and SUVs aren’t new however not too long ago we’ve seen some severely egregious examples. Immediately, that comes within the type of a Ford Bronco Raptor that’s priced at $154,005 regardless of having an MSRP of simply $79,005. What’s worse is that the supplier is blatantly defying Ford Motor Co.’s needs by including large markups to most of the autos on its lot and we have now the receipts to show it.
We’ve coated Ford dealership markups prior to now and to its credit score, Ford itself has responded by making an attempt to repair these points. The carmaker had these sellers both alter them again to MSRP or take away autos that weren’t truly on sale.
The dealership in query is Encinitas Ford in California. It first caught our consideration due to a publish on Reddit by person XSE_Fan. They titled their publish “Life’s not honest!” and easily confirmed {a photograph} of the Bronco in query with its VIN, inventory quantity, MSRP, and supplier markup with a grand whole of $154,005.
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Up to now after we’ve uncovered sellers that make a nasty title for the producer they symbolize, lots of them have responded by saying that the automobile in query had a typo or that it wasn’t meant to be on-line because it was actually only a demo automobile. That’s unlikely to fly right here as a result of Encinitas Ford hasn’t simply marked up this Bronco Raptor, it’s marked up greater than a dozen extra autos by $15,000 or extra.
For starters, it has one other Bronco Raptor with a 75 p.c markup. It has two totally different F-150 Lightning vehicles, every with its personal $15,000 markup. One other has a $20,000 markup. A fourth Lightning sports activities a $25,000 markup and a 2022 F-150 Raptor is priced at $99,250 after a $20,000 markup. These aren’t simply remoted incidents of tremendous high-end autos. Encinitas Ford has an E-Sequence Cutaway van with a $22,659 markup.
Clearly, the supplier doesn’t care what Ford itself suggests is a good worth on these autos and it has no bones about defying clear course from the producer. Again in February, CEO Jim Farley mentioned: “We now have superb data of who they’re, and their future allocation of product will likely be immediately impacted,” when requested about sellers that cost over MSRP.
Encinitas Ford could merely have flown underneath the radar till now. In line with its web site, it has extra Lightning vehicles en route. Hopefully, Ford will step in and proper these grasping practices. It’s within the model’s finest curiosity as clients are much less prone to return to a supplier that costs over MSRP. If that’s not model damaging, we don’t know what’s. We’ve included screenshots in addition to a few of the precise window stickers of the autos in query under.
Picture Credit score: XSE_Fan on Reddit
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