Amazon’s second Prime Day sale will happen Oct. 11-12

Amazon is internet hosting one other Prime Day-like deal bonanza subsequent month, marking the primary time it would maintain two such occasions in the identical yr.

The corporate mentioned Monday that the occasion, which it is calling the “Prime Early Entry Sale,” will happen Oct. 11-12. The occasion is simply open to members of Amazon’s Prime subscription program, and can function “tons of of hundreds” of vacation offers, mentioned Jamil Ghani, vice chairman of Prime, in an interview.

CNBC beforehand reported that Amazon started contacting sellers in regards to the occasion in June.

Prime Day, which began in 2015, is often held yearly through the summer season. However Amazon tweaked the timing of the occasion in 2020 and 2021, because the Covid-19 pandemic strained its operations. The corporate additionally has experimented with different low cost occasions, reminiscent of an attire sale, a pet-focused occasion and a fall magnificence occasion.

Ghani declined to say whether or not Amazon plans to host a couple of gross sales occasion for Prime members shifting ahead.

By setting a deal occasion for October, Amazon is taking part in right into a pattern that is gained momentum in recent times. Main retailers have began asserting promotions effectively forward of Black Friday and Cyber Monday, largely as a result of extra gross sales are shifting on-line.

The brand new gross sales occasion may assist jumpstart vacation purchasing early for Amazon as the corporate stares down slowing e-commerce gross sales and a bunch of financial challenges, together with a possible recession, hovering inflation, rising rates of interest and the surplus enlargement it undertook through the pandemic.

Vacation gross sales are anticipated to develop from final yr, however a lot of the rise will doubtless be pushed by larger costs, in response to a Bain & Co. forecast. Consumers will doubtless be on the hunt for reductions greater than traditional as their wallets really feel the pressure.

“Today, it is not misplaced on you or me that people are attempting to make their greenback stretch,” Ghani mentioned.

WATCH: Amazon inventory hasn’t actually achieved something in two years