Amazon introduces a $7.3 annual Prime Video subscription tier in India • TechCrunch

Amazon has launched a brand new worth tier for Prime Video in India, making the on-demand video streaming service much more reasonably priced because it races to win extra clients within the South Asian market the place it competes with giants together with Disney’s Hotstar and Netflix.

The e-commerce group mentioned it is going to provide the yearly subscription to Prime Video Cell Version, an reasonably priced tier it launched final 12 months, at 599 Indian rupees, or $7.3. At this worth, it’s the most cost effective technique to subscribe to Amazon’s on-demand video streaming service within the nation.

Prime Video Cell Version limits viewing to cellular gadgets and caps the video decision at normal definition.

“India is certainly one of our quickest rising and most engaged locales worldwide. Our success within the nation will be attributed to improvements which are targeted on creating an distinctive leisure expertise for patrons,” mentioned Kelly Day, VP of Worldwide at Prime Video, in a press release.

“Actually, India is popping into an innovation hub for Prime Video. An initiative like Prime Video Cell Version, that had its genesis in India, is now being rolled out throughout a number of nations in Latin America and South East Asia. We’re assured that the brand new Prime Video Cell Version annual plan will additional assist speed up the expansion of our India enterprise and provides a good bigger buyer base entry to the high-quality content material on the service. With this launch we sit up for entertaining each Indian with our widespread on-demand leisure content material and stay sports activities.”

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