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Lexus is collaborating with Marvel Studios for the third time forward of the discharge of “Black Panther: Wakanda Perpetually,” and it’s making ready viewers for the movie with a brand new advert marketing campaign that includes its first absolutely electrical automobile, the RZ 450e.
The advert is about within the Marvel Cinematic Universe and options Normal Okoye (performed by Danai Gurira), who’s a member of Wakanda’s all-female Royal Guard, generally known as the Dora Milaje. Viewers comply with Normal Okoye and two others as they evade pursuers within the new Lexus RZ 450e.
“I hope individuals watch the advert and really feel like they’re in an awesome film. For every Lexus spot, I deal with the automobile like a personality, so like a Marvel character, the RZ 450e is the hero. It’s the star,” mentioned director Anthony Leonardi III. “I hope viewers really feel like they’re alongside for the journey.”
Learn Additionally: Lexus Dressed 10 Fashions With Customized Wraps For Every Of Marvel’s ‘Eternals’
Lexus unveiled the RZ 450e in April and the crossover is its first automobile based mostly on Toyota’s new e-TNGA platform. Meaning it has a 96-cell, 71.4 kWh lithium-ion battery pack that permits the EV to go 249 miles (470 km) on a cost, in response to the WLTP take a look at cycle.
It options electrical motors powering each the entrance and rear axles, which mix to make 309 hp (230 kW/313 PS). They permit the RZ 450e to speed up from 0-62 mph (0-100 km/h) in simply 5.6 seconds and hit a high velocity of 99 mph (160 mph).
Lexus autos may even be featured within the function movie “Black Panther: Wakanda Perpetually.” For it, the characters have been given a Lexus GX and an LC 500 Convertible.
“By returning to our profitable relationship with Marvel Studios for the extremely anticipated sequel to ‘Black Panther’ we’re taking this collaboration to a different degree,” mentioned Vinay Shahani, Lexus vp of selling. “The know-how, creativity, and creativeness we encounter within the futuristic nation of Wakanda is a pure match for the sustainable, international society Lexus envisions with the introduction of our most superior automobile ever, the fully-electric RZ 450e, additional extending our electrified automobile portfolio.”
“Black Panther: Wakanda Perpetually” premieres on November 11 and the Lexus RZ 450e advert will run on TV and social media.
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