After Paytm, Meesho joins ONDC to take e-commerce far and huge

Worth commerce platform Meesho is the most recent to affix the federal government’s Open Community for Digital Commerce (ONDC) to assist join consumers with hyperlocal sellers. The combination will gasoline the discoverability of merchandise for shoppers, whereas making a wider marketplace for hyperlocal suppliers, Meesho mentioned in a press release.

The SoftBank-backed unicorn will launch the pilot in Bengaluru, and roll the service out in different areas over the subsequent few months. Greater than 80 per cent of Meesho’s 14-crore customers and practically 40 per cent of its eight lakh sellers hail from Tier 2+ cities. The ONDC integration will solely lengthen its core product proposition, and permit sellers to succeed in a wider demographic.  

Commenting on the event, Vidit Aatrey, Founder and CEO, Meesho, mentioned, “With a shared objective to empower small sellers and provides a fillip to hyperlocal companies, the combination will enhance our efforts to democratize web commerce for everybody.”

“ONDC can even play an necessary position in increasing India’s e-commerce sector by bringing extra shoppers on-line. Now we have been working carefully with ONDC to make sure that the combination is easy and the person expertise stays seamless,” he added. 

Previous to Meesho, e-commerce platforms, together with Paytm Mall and CoutLoot, had additionally joined ONDC in a bid to democratize on-line procuring. Begin-ups like Dunzo, Loadshare, and Shiprocket are shouldering the logistics and supply duties on the ONDC platform. 

T Koshy, CEO of ONDC, mentioned on Meesho’s addition, “At ONDC, our goal is to create an open e-commerce ecosystem that caters to every person. We’re happy to onboard Meesho as its deep capabilities in small cities will set the community flywheel in movement and take ONDC nearer to our targets. E-commerce continues to be small in India and new-age platforms like Meesho will probably be robust community individuals for ONDC on this journey.”

With ONDC, the federal government hopes to copy the success it had with UPI, and put an finish to the Flipkart-Amazon duopoly in Indian e-commerce. 

Earlier, on the India Right this moment Conclave Mumbai 2022, Koshy mentioned, “Any transaction has two components – cash, and items and providers. NPCI introduced democratization in cash transactions. It confirmed us that cash shouldn’t be anybody’s personal property or a closed loop. That’s what we count on ONDC to do for items and providers.”

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