After hitting 50m customers, BandLab launches premium profile-boosting device at $14.99 a month

After hitting a milestone of fifty million customers in June, social music-making platform BandLab has unveiled a brand new device that will permit customers to advertise their music by turning their posts into featured advertisements.

The brand new device, known as ‘Enhance,’ is just like campaigns on social media platforms like Instagram or Fb, the Singapore-based firm stated in a press release on Tuesday (September 27).

The corporate is at the moment rolling out the function worldwide for each cell and net platforms.

With the brand new “always-on profile boosting” service known as Enhance Membership, which prices $14.99 a month, creators are given entry to BandLab Alternatives through ReverbNation.

The function will permit them to ship their music on to key business heavyweights, together with editorial protection alternatives with varied music publications, dwell music occasions similar to SummerFest, and extra.

This function additionally permits creators to make use of analytics instruments all through their marketing campaign with Enhance Insights, letting them assess the efficiency of their advertisements by monitoring engagement and impression metrics.

The service is now out there to creators globally. They’ll additionally decide into annual subscriptions at a reduced fee of $149.99.

Creators with a smaller finances can even increase posts at a beginning fee of $1 a day. With the usual Enhance Put up function, BandLab creators will nonetheless have the ability to attain extra customers by taking their profiles and posts and turning them into featured advertisements in outstanding spots on BandLab.

The newest service comes as BandLab seeks to proceed rising its subscriber base after reaching 50 million customers in June. It additionally lately launched a brand new initiative known as the Creator Grant that provides $60,000 to pick people on the platform who present “nice development and resourcefulness of their efforts to achieve new musical heights.”

“Because the world’s main social music creation platform, BandLab encourages networking and sharing inside their quickly increasing group of music creators and music lovers, all excited and open to discovering new music and artists.”

BandLab

Via the Enhance Put up function, creators can achieve extra likes, performs, and interactions, with out having to pay for a membership. They’ll choose their finances and size in days that they needed their posts to be lively and proceed with a one-time cost to get their marketing campaign working.

“Because the world’s main social music creation platform, BandLab encourages networking and sharing inside their quickly increasing group of music creators and music lovers, all excited and open to discovering new music and artists,” the corporate stated.

“We’ve seen some thrilling developments within the BandLab group. From impartial artist Duncan Daniels’ function in The FADER as a part of BandLab Alternatives, to BandLab consumer d4vd’s single hitting the charts on Billboard’s Sizzling 100 and up to date signing to Darkroom/Interscope Information.”

Meng Ru Kuok, BandLab

“We’ve seen some thrilling developments within the BandLab group. From impartial artist Duncan Daniels’ function in The FADER as a part of BandLab Alternatives, to BandLab consumer d4vd’s single hitting the charts on Billboard’s Sizzling 100 and up to date signing to Darkroom/Interscope Information,” BandLab Co-Founder and CEO Meng Ru Kuok stated.

“We’re dedicated to steady artist development and growth by means of BandLab, nevertheless the artist imagines their journey,” the manager added.

In April, the startup raised $65 million in its collection B funding spherical, valuing the agency at $315 million.

The corporate now counts Prosus Ventures, the enterprise investing arm of Netherlands-listed Prosus, which is majority-owned by Tencent’s largest shareholder, Naspers, amongst its backers.

BandLab can be backed by Vulcan Capital, the multi-billion-dollar funding arm of Microsoft co-founder and philanthropist Paul G. Allen, Caldecott Music Group and K3 Ventures, an early backer of Southeast Asian app Seize and TikTok dad or mum Bytedance.Music Enterprise Worldwide