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On the eve of his deadline to accumulate Twitter to keep away from a brand new court docket date, billionaire Elon Musk sought to guarantee advertisers the platform will not flip into a spot that is too unsavory to spend their {dollars}.
“Twitter clearly can not grow to be a free-for-all hellscape, the place something may be mentioned with no penalties!” Musk wrote in a message on Twitter he posted with the phrases “Pricey Twitter Advertisers.”
The assertion pushes again on the concern some progressives have expressed {that a} Musk-run Twitter would grow to be overrun by hate speech and misinformation since Musk has mentioned he would pull again on content material moderation. Musk advised advertisers within the notice that many of the hypothesis about why he purchased the platform “has been unsuitable.”
“The explanation I acquired Twitter is as a result of you will need to the way forward for civilization to have a standard digital city sq., the place a variety of beliefs may be debated in a wholesome method, with out resorting to violence,” he wrote. “There may be presently nice hazard that social media will splinter into far proper wing and much left wing echo chambers that generate extra hate and divide our society.”
Musk added that he didn’t purchase Twitter “to earn more money. I did it to attempt to assist humanity, whom I like.”
Musk mentioned Twitter needs to be a platform that each follows the legal guidelines of the land and is “heat and welcoming to all, the place you possibly can select your required expertise in response to your preferences.”
The Wall Avenue Journal reported Thursday that many advertisers are involved about Musk’s speculated plans to cut back content material moderation and potential conflicts of curiosity with auto promoting, since he’s additionally the CEO of Tesla. Some advertisers even feared he would take away promoting from the platform altogether, the Journal reported.
However Musk expressed confidence in promoting, saying that “promoting, when completed proper, can delight, entertain and inform you.”
“Essentially, Twitter aspires to be probably the most revered promoting platform on the planet that strengthens your model and grows your enterprise,” Musk added.
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