Toyota commits to C-HR alongside Corolla Cross

The swoopy Toyota C-HR is right here to remain, with one of many model’s native executives committing to a two-pronged technique within the small SUV section in Australia.

Talking with media on the launch of the brand new Corolla Cross, Toyota Australia’s vice chairman for advertising and marketing and gross sales, Sean Hanley, mentioned the brand new mannequin received’t be changing its fellow Corolla-based crossover.

“The C-HR will characteristic as a part of our mannequin line-up going ahead as a result of we expect they’re two very totally different prospects and two totally different very totally different necessities,” Mr Hanley mentioned.

“We count on whenever you mix C-HR and the Corolla Cross we can have double-digit market share. I feel it will likely be very wholesome.”

Mr Hanley added that the corporate is aiming to succeed in over 21 per cent share of the mainstream Small SUV section with the C-HR and Corolla Cross, which based mostly on present volumes quantities to simply over 2000 models per thirty days.

To this point in 2022, the C-HR has averaged round 670 registrations per thirty days and 6.9 per cent market share.

The primary-generation Toyota C-HR first arrived on Australian shores early in 2017, having launched abroad late in 2016. It obtained a light facelift in late 2019, bringing a hybrid choice to the Australian market, and a 2021 improve introduced an enhanced security suite.

Additional modifications are due earlier than the tip of this 12 months, with Toyota Australia confirming a spread of latest exterior colors and finishes, although hasn’t detailed any modifications to specification. Additional particulars are anticipated quickly.

A second-generation mannequin is believed to be within the works for a 2023 debut, with a current report indicating the following iteration ought to carefully resemble the angular bZ Small Crossover idea revealed late final 12 months.

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