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The Omega Speedmaster is likely one of the most sought-after and iconic watches ever made, so it was no shock when father or mother firm Swatch bought in on the motion with a collection of distinctive, entry-level quartz “Moonswatch” collaboration watches. Shopping for the hot-selling bio-ceramic watches has been a chore, as Swatch solely affords them in its restricted variety of shops. To assist meet demand and promote the watches, the corporate is releasing a fleet of Fiat Cinquecentos to pick areas the place they’ll promote the timepieces on the streets.
The Moonswatch retails for $260, however their restricted launch pushed on-line resale “values” over $1,000 in some instances. The planet-themed watches aren’t restricted, however Swatch refuses to promote them on-line. The Fiat fleet will characteristic the identical themes and go to cities across the nation beginning October 22.
Swatch’s “Mission to Mars” automobile will begin its journey in Miami and hit different cities round Florida, whereas the “Mission to the Solar” Fiat will tour main metro areas in California. The blue “Mission to Neptune” automobile will go to areas within the Midwest. Although the tour started in July, the American portion doesn’t begin till this weekend. In all, eleven autos will journey the globe promoting the watch.
Swatch hasn’t given out a set schedule and doesn’t plan to, solely saying that the vehicles will cowl three areas in the US. If you happen to dwell in one of many areas listed, your greatest guess to snag a Moonswatch is to maintain your eyes peeled. Swatch additionally hasn’t detailed which watch fashions every automobile will provide, so discovering one doesn’t assure you’ll get the planet/coloration you need.
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