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Bytedance-owned TikTok, a unbroken social media sensation, was the top-grossing (non-gaming) app on the earth within the September quarter (Q3 2022), with customers spending $914.4 million on it. That brings lifetime whole client spending on TikTok to almost $6.3 billion, in response to knowledge from Sensor Tower.
“TikTok was the No. 1 revenue-generating non-game app on the App Retailer, whereas on Google Play it got here second to Google One, which maintained its No. 1 spot with a little bit greater than $330 million,” Sensor Tower revealed. “TikTok additionally broke one other document in Q3 2022 by persevering with its streak as probably the most income by any cellular sport or non-game app in 1 / 4 for the fourth straight quarter,” the app analytics supplier added.
When it comes to downloads too, TikTok reigned supreme. It was the top-downloaded cellular app in the course of the quarter, clocking 196.5 million installs throughout app marketplaces. The Chinese language app ranked forward of Meta’s Instagram, Fb, WhatsApp, and Messenger in addition to Snapchat, Telegram and Spotify, which made up the highest 10.
TikTok is presently accessible in 155 international locations (barring India the place it has been banned since June 2020) and in 75 languages. It has greater than a billion month-to-month lively customers, who spend a mean of 95 minutes per day on it, which quantities to one of many highest engagement charges for any app.
TikTok’s dominance in Q3 2022 got here amidst declining client app spending and downloads. In response to Sensor Tower, “International client spending on in-app purchases, premium apps, and subscriptions throughout the App Retailer and Google Play declined by 4.8 per cent year-over-year to $31.6 billion in Q3 2022. App adoption additionally fell year-over-year, although not as sharply, declining by 1 per cent to 35.3 billion.”
App revenues generated on Apple’s market have been greater than 2X of Google Play’s, although it fell 2.3 per cent YoY to $21.2 billion. Google Play, in the meantime, noticed a steeper decline, garnering ~$10.4 billion in client spends, down 9.6 p.c YoY. TikTok, YouTube, Google One, Tinder, and Disney+ have been the highest 5 revenue-generating apps in the course of the quarter.
Additionally Learn: India bans TikTok completely; app evaluates discover
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