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EXCLUSIVE: The story of common UK lads journal Loaded, which lined the Nineteen Nineties Cool Britannia period in all its glory, is to be informed in a TV sequence from Channel 4-backed Spirit Studios.
Spirit has optioned the rights to Loaded co-founder Tim Southwell’s Getting Away With It ebook and authentic screenplay because it pushes additional into scripted. Southwell has written the script and different writers will come on board additional down the road.
The ebook depicts an period dominated by Britpop, drug tradition and a recent sense of optimism. Launched in 1994 by Southwell, James Brown and Mick Brunnage, Loaded was considered one of a string of lads magazines that recorded the period’s tradition, trend, sport and politics. It shut down in 2015 and relaunched digitally.
Spirit Studios founder Matt Campion stated: “The 90’s was such an enormous decade for me rising up as a young person – it’s the time that influenced and formed my cultural tastes. It was a time of hope, hedonism, and the idea that issues might solely get higher, so I couldn’t be extra excited to be engaged on bringing Cool Britannia again to life with such an excellent and humorous author as Tim.”
The information comes a yr after Channel 4 signed Spirit to its Indie Progress Fund, taking a minority stake within the enterprise. Run by former Endemol digital boss Peter Cowley and Matt Campion, Spirit has since employed UK indie veteran Alexandra Fraser and Head of Scripted Improvement Martin Sadofski.
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