88Rising and Epidemic Sound investor, Atwater Capital, secures backing from Goldman, KKR for brand spanking new $100m fund

Atwater Capital, a media and entertainment-focused funding agency, has attracted investments from funding giants Goldman Sachs Petershill and KKR.

The funding will enhance the whole capital commitments of Atwater’s new Atwater Capital Fund I, LP to over $100 million, the corporate stated Wednesday (October 5).

Atwater’s portfolio consists of American music firm 88Rising, a document label, video manufacturing, and advertising and marketing firm that hosts the Head within the Clouds pageant and represents Asian and Asian American artists. The label is behind some current hits together with Joji’s Glimpse of Us.

Atwater can be a backer of Swedish royalty-free soundtrack supplier Epidemic Sound, and wiip Productions, the unbiased studio behind break-out exhibits Mare of Easttown and The Summer time I Turned Fairly.

“It’s a massively thrilling time to be investing in media and leisure, an asset class which is acyclical and buoyed by each digitization and vital development in world demand.”

Vania Schlogel, Atwater Capital

LEONINE Studios, Mediawan, GfK, MadRiver Photos, and Freepik are additionally a part of Atwater’s present and former portfolio.

The funding agency was based in 2017 by Vania Schlogel, who’s sits on the board of Epidemic Sound as a Director after serving as its Chairwoman from 2017 to January of this 12 months when she was succeeded by former Shazam boss Andrew Fisher.

“It’s a massively thrilling time to be investing in media and leisure, an asset class which is acyclical and buoyed by each digitization and vital development in world demand,” Schlogel stated.

“We’re delighted to have the ability to companion with Goldman Sachs Petershill, a acknowledged chief in sponsoring and supporting personal fairness corporations globally, alongside the world-class group at KKR, as we launch our inaugural Fund. We view the anchor commitments from these two blue-chip monetary establishments as a robust affirmation of the long-term imaginative and prescient that we now have for the Atwater platform.”

Schlogel is often known as the previous Chief Funding Officer of Roc Nation, and the CIO of one other then-Jay-Z-owned firm, TIDAL.

Notably, Schlogel served as a former member of KKR‘s Personal Fairness group, specializing within the Media sector. She was with KKR from 2009 to 2014 and quick ahead to 2022.

“We’re delighted to take a position with Vania and her group as they determine and again a bunch of extraordinary media and leisure entrepreneurs,” Philipp Freise and Ted Oberwager, KKR Companions, stated.

“That is the continuation of the nice relationship we now have constructed over a few years of collaboration with Vania – from her time at KKR and past.”

Alisa Amarosa Wooden, KKR

Alisa Amarosa Wooden, Companion at KKR, added: “That is the continuation of the nice relationship we now have constructed over a few years of collaboration with Vania – from her time at KKR and past. She shares our values, our partnership-oriented strategy, and we’re really thrilled to be investing alongside her on this new endeavor.”

KKR invested in Atwater alongside Goldman Sachs Asset Administration’s Petershill Companions, which participates within the payment earnings from the underlying funds that it invests in, based on its web site.

“Now we have a historical past of partnering with profitable personal fairness corporations globally and are excited to welcome Atwater as a pure addition to the Goldman Sachs Petershill household,” Christian von Schimmelmann, Co-Head of Goldman Sachs Petershill, stated.

“We look ahead to offering strategic help as Atwater builds upon its historical past of investing in groundbreaking individuals and the businesses they function.”Music Enterprise Worldwide