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On Friday, Ars Technica reported that Bruce Willis had bought his likeness to be used in deepfakes, based on The Telegraph. Dozens of stories websites repeated the Telegraph’s declare. Over the weekend, the BBC found that Bruce Willis has “no partnership or settlement” with the agency Deepcake, which relies in Georgia, the Eurasian republic.
It is unclear how the wrong declare originated at The Telegraph. Whereas reporting final Friday, we tried to confirm a few of the claims within the unique Telegraph article (corresponding to Willis being the primary actor to promote his deepfake rights), however we couldn’t accomplish that, and we famous that within the report. We additionally famous that Deepcake is doing enterprise in America underneath a company registered in Delaware. Nevertheless, we didn’t comply with by means of with verifying all the declare, and we apologize for the error and for repeating the misguided info.
Deepcake
It is unclear if Deepcake ever had the rights to make use of Bruce Willis’ likeness on its web site or in its advertising supplies. Deepcake advised the BBC, “What he positively did is that he gave us his consent (and a whole lot of supplies) to make his Digital Twin.” Deepcake additionally claims, per The Hollywood Reporter, that the corporate’s involvement with Willis arrived by means of the Artistic Artists Company to be used in a 2021 Russian mobile phone business. Nevertheless, Willis’ representatives nonetheless deny having any involvement with the corporate.
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