BMG simply booked out one in all Germany’s most prestigious theaters each evening until the tip of 2024

That is fascinating: BMG has simply took one other large step in the direction of changing into a severe participant in dwell leisure in Germany.

At present (September 29), the Bertelsmann-owned firm has introduced that it has booked out one in all Berlin’s most famous theaters, the 1,600-seat Theater des Westens (TdW), each evening till the tip of 2024.

BMG says it’s accomplished so to “present a house to its rising dwell occasions enterprise”.

Specifically, the music firm says it’s going to make use of the theater to host each its “rising roster of stage musicals” plus Vegas/Broadway-style residencies from artists (à la Springsteen on Broadway).

At present’s information comes two years after BMG purchased a majority stake in native dwell music promoter, Undercover.

BMG’s “rising roster of stage musicals” consists of Ku’damm 56, written by BMG-published songwriters Peter Plate and Ulf Leo Sommer.

That present is taken into account probably the most profitable new German language musical in years, promoting over 200,000 tickets since its premiere in November 2021.

At present’s announcement of BMG’s new two-year lease of the Theater des Westens coincides with information that tickets have gone on sale for Romeo & Julia – Liebe Ist Alles, a brand new musical from the crew behind Ku’damm 56.

BMG CEO Hartwig Masuch stated in the present day: “The Theater des Westens is arguably the best theater within the German capital.

“As a Berlin-born firm, and the one German-owned and managed international participant within the music trade, we’re proud to make this funding within the musical lifetime of our hometown.”

Ulf Dewald, Director Operations at Stage Leisure GmbH, stated: “We’re delighted to have present in BMG a famend and bold accomplice for Theater des Westens and are comfortable to help the corporate in all advertising and marketing efforts for its compelling creative idea.”

Along with internet hosting theater and music reveals on the theater, BMG can also be working with fellow Bertelsmann-owned corporations to discover the potential for internet hosting occasions resembling readings by Penguin Random Home authors, podcast occasions, or performances by stars from Germany’s largest business broadcaster, RTL.

BMG Chief Content material Officer Dominique Casimir stated, “We’re dedicated to creating the Theater des Westens the premier venue for leisure in Berlin. Taking such an extended lease on a venue is a primary for a music firm. We’re beginning with two nice reveals – Ku’damm 56 and now Romeo & Julia – however there’s much more to return.

“Bringing high-end artist residencies to Berlin is a primary for Germany. We see a selected alternative for established artists who wish to current a high-end present in a ravishing venue slightly than embarking on an everyday tour.”

The TdW’s 120-year stage has in its time performed host to Marlene Dietrich, Josephine Baker, legendary Russian ballet dancer Anna Pavlova, and Maria Callas.

Lately, it has targeted on German-language productions of worldwide hit musicals resembling Les Miserables, Chicago or Mamma Mia!.Music Enterprise Worldwide