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Electrical car (EV) firm, Motovolt Mobility Personal Restricted, launched its e-bike, URBN, on Tuesday. The e-bike, which is priced at Rs 49,999, is offered for reserving on the corporate’s web site together with greater than 100 offline retail touchpoints. It provides a spread of 120 km on a single cost and has a detachable BIS-approved battery.
Motovolt, based in 2020 by Tushar Choudhary, is a subsidiary of the Kolkata-based Himadri Group of firms which manufactures speciality chemical compounds. Two years in the past, it launched e-cycles which have a pan-Indian presence and can be found in 4 models- HUM, KIVO Simple, KIVO Commonplace and ICE.
The intention behind launching the e-cycles and now the e-bikes is to alter the best way how India strikes, Choudhary informed Enterprise In the present day.
He added that after travelling to China for a few years, he realised that there was a significant hole within the nation within the micro-mobility section and this led him to launch Motovolt’s e-cycles and now e-bikes. “We recognized the market hole on the subject of aspirational, comfy, and trendy particular person city commute. With URBN e-bike’s launch, we now have created the proper answer for our customers,” he mentioned.
The e-bikes are a sophisticated model of the e-cycles, he revealed.
He additionally mentioned that the e-bikes are priced in a approach that they not simply cater to the city market. When requested who’s going to be the target market for URBN e-bikes, he mentioned, “Each Indian as it’s a model for the plenty” and added “Our distribution technique is unfold all throughout India.”
In a bid to succeed in out to the agricultural market of the nation, URBN has partnered with Widespread Service Facilities (CSC), which falls beneath the Ministry of Electronics and IT.
Moreover, to assist clients, particularly within the rural areas, cope with points round their e-bikes, Raja Kishore, COO at CSC Grameen e-store, mentioned they are going to develop a Do-it-Your self (DIY) package and likewise assist through video conferencing.
The corporate’s manufacturing arrange is in Kolkata and the capability is 40,000 models per 30 days which he regularly plans to extend relying on the demand of those merchandise.
The Kolkata-based firm’s founder talked about that they’ve obtained an advance reserving of round 5,000 e-bikes and are additionally getting queries from supply start-ups akin to Zomato, Swiggy, Zypp Electrical, and extra.
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