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After VW, Skoda, Volvo, Renault, Dacia, and Peugeot modified their logos lately, Citroën is the subsequent European automaker to tweak its company id. The recent tackle the double chevron is a throwback to the unique design from 1919 adopted by André Citroën and represents the tenth evolution in 103 years. We’ll see it for the primary time on a automobile quickly on what the corporate refers to as a “important conceptual household car.”
Additional down the road, the revised brand in a number of variations might be carried out on manufacturing and idea automobiles from the center of subsequent yr. The French automaker says it is engaged on a brand new design language that may make the badge extra seen to let everybody know instantly they’re a Citroën. The same method was taken by the sister model Peugeot with its enlarged lion.
Impressed by iconic automobiles such because the 2CV and DS, the Monte Carlo Blue shade will return not solely as physique paint but additionally as a part of the model id for company and retail. As well as, Infra-Crimson will exchange the present purple shade in bodily, print, and digital functions.
The revised brand with a vertical oval body internet hosting the double chevrons (“deux chevrons” in French”) was conceived by Citroën’s personal design crew with help from the Stellantis Design Studio, a world model design company. It loses the chrome end and might be utilized by dealerships, company buildings, merchandising, and documentation. Talking concerning the tweaked badge, Citroën CEO Vincent Cobée described it as an “elegant image of progress” on the street to a purely electrical future.
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Together with the brand, the Stellantis model is introducing a brand new brand as properly: “Nothing Strikes Us Like Citroën.” The corporate believes these modifications have been crucial forward of its “most enjoyable chapter” ever bearing in mind the gradual and inevitable shift to EVs. As a part of the mum or dad firm’s Dare Ahead 2030 plan offered earlier this yr, all Stellantis passenger automobiles might be EVs by the top of the last decade, together with Citroën.
In the meantime, the brand new mysterious idea rocking the revised badge is scheduled to debut earlier than the top of this month, which means we’ll see it Friday on the newest.
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