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French startup Not So Darkish has raised an $80 million Sequence B funding spherical led by Kharis Capital and Verlinvest, with Convivialité Ventures additionally taking part. The startup has launched digital meals supply manufacturers that yow will discover in meals supply apps.
Whereas Not So Darkish began with a community of darkish kitchens, the corporate has deserted this enterprise mannequin shortly after elevating its Sequence A spherical. Working darkish kitchens requires a ton of capital and it may create points in some neighborhoods.
As a substitute, the corporate is betting on present eating places. Along with their very own menu, these companions can begin cooking totally different meals that’s particularly designed for meals supply platforms.
In different phrases, eating places can get further income by ensuring their kitchen workers are at all times busy cooking one thing — it may be for restaurant clients or for at-home clients searching for one thing totally different.
A few of Not So Darkish’s manufacturers embody Vegedal, Como Kitchen, Coquillettes, JFK Burgers, Fats Panda, Gaïa Pita and Walida. The startup designs the recipes and sources the substances in order that eating places solely must prepare dinner and fulfill the orders.
Prospects can discover these eating places on present meals supply platforms, reminiscent of Deliveroo and Uber Eats. Presently, Not So Darkish operates in France and Belgium throughout 100 cities. The startup takes a lower on income like a standard restaurant franchise.
And since there are many Not So Darkish companions, you get all the advantages of a meals franchise. Not So Darkish can run advert campaigns that profit everybody. The startup can even optimize the listings on Uber Eats and Deliveroo by adjusting costs in actual time relying on rivals — it’ssomething that may be time consuming for a standard restaurant.
Based by Clément Benoit and Alexandre Haggai, Not So Darkish at the moment employs 150 folks. With at the moment’s funding spherical, the corporate desires to construct the largest restaurant on the earth that doesn’t have a kitchen — a type of digital franchise.
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