Romanian Information Channel Antena 3 Set For Relaunch After CNN Partnership

After being a CNN affiliate Romanian 24-hour information channel Antena 3 is now set for a relaunch on Sept. 27 with new programming, state-of-the-art studios and extra worldwide information protection prompted by its CNN partnership.

The brand new-look channel received’t be CNN-branded like another CNN associates all over the world, reminiscent of CNN Portugal. Nevertheless Antena 3 may have on air graphics making it clear that it’s CNN’s unique information channel accomplice for Romania.

The Antena 3 relaunch as CNN’s unique information accomplice in Romania comes after a number of months of the Antena 3 workforce working carefully in tandem with CNN on all points of the channel: from revamping manufacturing and broadcasting to the precise information gathering course of. As a part of its partnership with CNN Worldwide Antena 3 will now have extra entry to CNN reporting and content material for utilization in its day by day output. 

The partnership stems from the success on Antena 3 of “Information Hour with CNN,” which CNN says has change into probably the most watched information present on the channel in its time slot and grown market share for that slot by over 30% since its launch in Might 2021. 

“By enhancing the editorial capabilities of its affiliate, CNN can even have larger reciprocal entry to Antena 3’s content material at a time when CNN is extensively protecting Central and Japanese Europe and the continued battle in Ukraine,” CNN mentioned in a press release.

The brand new channel can be inaugurated at a launch occasion on the Royal Palace in Bucharest on Monday (Sept. 26) with a signing ceremony between Rani Raad, president, CNN Worldwide Business, and Antena 3 CEO Mihai Gadea. 

“From the very outset of CNN, our robust relationships with affiliate companions have enhanced the editorial footprint and improved the best way information is reported by each CNN and our associates,” mentioned Raad within the assertion.

“At this essential second when the eyes of the world are on Central and Japanese Europe, it is vital for CNN to have a powerful accomplice in Romania as we extensively cowl information from this area in mild of the battle in Ukraine. Following months of collaboration and arduous work from CNN and Antena 3, the new-look Antena 3 will construct on the success of ‘Information Hour with CNN’ and convey a distinct, top quality information product to the Romanian market,” he added. 

Mentioned Gadea: “The eleven years throughout which we been affiliated to CNN have been stuffed with occasions and occasions of change vital not solely to Romania but additionally within the historical past of the entire world.”

“The strengthening of our firms’ partnership to boost Antena 3’s output and change into CNN’s unique information accomplice in Romania comes at an vital time. This growth isn’t just a key milestone for Antena 3 but additionally for Romania and our nation’s media business as we put together to ship information that upholds the very highest requirements of journalism.”