GM Accounts Go Silent on Twitter in Wake of Musk Possession

It has now been over a month since Tesla CEO Elon Musk formally took possession of Twitter. The transfer brought on a lot of automakers to pause promoting on the social media platform, however one has taken it a step additional. Common Motors manufacturers and its CEO appear to have stopped tweeting altogether.

USA As we speak studies the automaker has been just about radio silent on Twitter since October twenty seventh. Coincidentally, that’s the day Musk purchased the platform for $44 billion. In November, GM stated it was going to droop paid promoting on the web site whereas it figures out the most effective path ahead now {that a} competitor — and a reasonably unpredictable one at that — owns the positioning.

“With a competitor proudly owning the platform, it’s vital for us to make sure our promoting methods and information might be safely managed,” David Barnas, a spokesperson for GM, instructed the outlet.

Stellantis and Ford have additionally stopped promoting on Twitter as they consider the form of the Twitter panorama the identical manner GM is. That being stated, Stellantis North America and its varied manufacturers have continued to tweet, in response to USA As we speak. Ford and its CEO Jim Farley additionally seem to nonetheless be tweeting on the post-Musk takeover Twitter.

There’s some huge cash hanging within the stability right here for Twitter. The outlet studies that GM was spending $1.7 million per 30 days on Twitter adverts, which is reportedly typical for an automotive promoting purchase.

All that being stated, Common Motors has not gone utterly darkish on Twitter. Barnes instructed the outlet that some executives and types are “nonetheless partaking on Twitter as applicable.” Apparently, GM’s president, Mark Reuss, has usually retweeted tweets and wrote about Cadillac racing.

Twitter has reportedly misplaced promoting from half of its prime 100 advertisers since Musk bought the positioning. Since 2020, these manufacturers have supposedly accounted for almost $2 billion in spending on the platform and $750 million this 12 months, alone.

GM hasn’t introduced any type of plan to renew tweeting or promoting on the positioning. One factor is probably going although, the announcement most likely won’t be approaching Twitter.