India will not implement market share cap on UPI till 2025 in a win for Google and Walmart • TechCrunch

India gained’t implement a cap available on the market share for gamers working on the homegrown funds community till December 31, 2024 in a stunning transfer that analysts say is a serious a win for Google Pay and Walmart’s PhonePe.

The Nationwide Funds Company of India, the funds physique that oversees the Unified Funds Interface funds community, stated on Friday that it’s taking the transfer partially to make sure present gamers have sufficient time to adjust to the foundations.

“In view of great potential of digital funds and the necessity for multi-fold penetration from its present state, it’s crucial that different present and new gamers (Banks and Non-Banks) shall scale-up their client outreach for the expansion of UPI and obtain total market equilibrium,” it wrote.

NPCI initially deliberate to implement the market cap guidelines in January 2021, however has delayed the timeline a number of occasions since. It initially noticed the necessity to implement a market cap test to handle the “dangers” and “defending the UPI ecosystem because it additional scales up.”

UPI is a funds infrastructure constructed by massive banks in India and is backed by the Indian authorities. It has change into the preferred digital funds methodology within the nation in recent times.

PhonePe and Google Pay command over 80% of the UPI market share. The brand new transfer is seen as a loss for rivals resembling Paytm, which have been hoping that the NPCI, which is a particular unit of the nation’s central financial institution, will introduce the rail-guards a lot sooner.

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