Lancia Pu+Ra Zero Idea Debuts As Preview Of New Styling Language

For the final a number of years, Lancia survived largely by rebadging merchandise from its proprietor – Fiat Chrysler Vehicles, which is now Stellantis. The 116-year-old Italian model simply unveiled a brand new emblem and idea that the corporate promised was step one in a renaissance for the marque.

The Lancia Pu+Ra Zero design idea is the styling inspiration for the model’s future automobiles. Its title comes from combining the phrases “pure” and “radical.” The designer’s intention is to mix the mushy, clean components from the Aurelia and Flaminia fashions with the more durable, extra angular components of the Stratos and Delta.

In entrance, the Pu+Ra Zero has a Y-shaped gentle signature that Lancia calls the “calice.” The corporate intends to make this flourish part of future automobiles.

The spherical taillights take direct inspiration from the Stratos. The brand new Ypsilon will put on this look.

A round opening within the roof, however the Pu+Ra Zero would not even have a cabin. Lancia imagines the mannequin with an inside with styling inspiration from Italian furnishings. The corporate intends to make use of easy shapes and a color-blocking strategy for the supplies.

“The brand new period of Lancia begins at this time with a brand new Emblem and a transparent design imaginative and prescient,” stated Luca Napolitano, Lancia CEO. “In anticipation of the brand new Ypsilon, the primary car of the brand new Lancia, we’re introducing Lancia Pu+Ra Zero, a sculpture, a three-dimensional manifesto which conjures up the automobiles that might be launched between 2024 and 2028.”

The brand new Ypsilon would be the first Lancia to put on the up to date emblem. The design primarily takes inspiration from the 1957 model of the symbol. It options the model’s title in a simplified font. The letters are in a circle, and a vertical line cuts via the left facet.

Lancia plans to introduce a brand new mannequin each two years beginning in 2024. By 2028, the model plans solely to supply electrical automobiles. It additionally plans to open 100 new showrooms in Europe and introduce a system that helps on-line gross sales.