BMW Says Protecting Your Outdated Automobile Might Be Higher Than Shopping for New One

BMW has a extremely massive portfolio, which incorporates fashions that swimsuit totally different wants – be it sports activities vehicles, household SUVs, or luxurious sedans. With fixed {hardware} and software program upgrades, the automaker at all times retains its vary contemporary and aggressive, which mainly means there’s at all times a superb new BMW you should purchase, so long as you’re able to pay the worth for it. But it surely seems, the corporate doesn’t need you to purchase a brand new automobile at any price – that’s simply not superb for the setting.

This absolutely sounds shocking at a look however the thought comes straight from one of many agency’s executives. Monika Dernai, BMW’s head of sustainability, not too long ago spoke to an viewers in London about how the automotive trade may cut back its environmental impression and waste. Dernai’s thought is to maintain contemporary and fashionable the autos which might be at present in use however are getting older by retrofitting them upgrades as an alternative of simply selecting up a automobile from the showroom ground.

“We actually want to consider prolonging the lifetime of vehicles; not having a used automobile market the place you promote vehicles to one another, however perhaps take a automobile and prolong its lifespan,” Dernai stated. “The concept might be that you can clean up the inside. We’d like new ability units within the aftermarket and to design vehicles in order that the seat will be eliminated and a contemporary seat will be moved in – then it’s a used automobile that appears like a brand new automobile.”

Dernai’s phrases are in all probability going to face criticism from some trade specialists however we are literally glad to listen to what she needed to say in London. Upgrading older autos is one thing the automotive group loves and there’s a big marketplace for used or brand-new components for older autos – each in the USA and on the opposite aspect of the massive pond. An OEM displaying some help for this scene is unquestionably value our admiration.

Dernai additionally stated – and that is one thing we additionally discover true – that the automotive trade can’t transfer everyone to public transport or car-sharing companies. Or, put in another way, there’s nonetheless an enormous marketplace for private autos and it’s extremely unlikely that this may change anytime quickly.