Financial institution engagement startup Flourish Fi leans into idea of ‘banks aren’t going wherever’ • TechCrunch

Creating higher monetary habits is one thing we are able to all profit from, and Flourish Fi needs to be the engine driving these efforts in Latin America.

The San Francisco-based startup, co-founded by Jessica Eting and Pedro Moura in 2018, licenses expertise to banks and fintechs in order that they’ll present higher buyer engagement and loyalty whereas clients improve their information of all issues monetary.

“We work with loads of people who’re new to the monetary system,” Eting advised TechCrunch. “In Latin America, we additionally noticed much more individuals open a banking account once they turned digitized, particularly given the federal government help applications being began.”

We profiled the corporate in 2021 when it raised a $1.5 million pre-seed spherical led by Canary. Specializing in mid-sized banks and fintechs, Flourish Fi provides a low-code SaaS mannequin with three modules:

• A rewards engine that banks can tailor to incentivize customers once they full duties like saving or paying payments on time.
• A monetary information module the place buyer account insights and spending patterns are changed into a question-and-answer sport.
• An intelligence hub that gives the monetary establishment with new insights on its customers and helps drive enterprise choices.

Flourish Fi co-founders Pedro Moura and Jessica Eting (Picture credit score: Flourish Fi)

Now armed with $2.3 million in new seed funding, the corporate appears to be like to broaden its presence in Latin America, put money into product improvement and add to its 20-person staff, Eting mentioned.

Magma Companions led the spherical and was joined by Outstanding Ventures, Lightspeed Enterprise Companions Scout Fund, Canary, Seedstars, Kadmotek VC, I Am the Fund and a bunch of influence traders, together with Potencia Ventures, Amplifica Capital, Cap Desk Coalition and Samir Goel, founding father of fintech unicorn Esusu.

Since its pre-seed spherical, Flourish FI has superior from early pilots into signing contracts with over 10 financial institution and monetary establishment purchasers in Brazil, Bolivia and america. Additionally it is an official Mastercard accomplice to distribute its platform in Latin America.

When requested about Flourish Fi’s financials, Moura declined to get particular as a result of its early stage, however did say that the corporate has helped its clients see double the cell app utilization. Additionally, banking clients utilizing the startups options deposited a mean of about $300 extra of their accounts.

“Now we have proven robust indicators that clients are returning,” he added. “Now we’re targeted on how you can go from dozens of shoppers to fifteen to twenty clients and lots of of 1000’s in recurring income to tens of millions in recurring income. That’s what it could take in order that we may obtain product buyer metrics and lift a sturdy Collection A to proceed.”