Audi Redesigned Its Iconic 4-Ring Brand. Can You Inform?

• Audi has redesigned its extremely recognizable four-ring brand, giving it a brand new two-dimensional look.
• The brand new-look emblem additionally trades the previous chrome-colored rings for brand spanking new black and white ones.
• Together with the up to date brand, Audi standardizes its font fashion and now places mannequin identification on the B-pillar.

Most individuals in all probability will not instantly discover that Audi has redesigned its iconic four-ring brand. In any case, the up to date model nonetheless has the identical recognizable 4 rings displayed in just about similar geometry. Nonetheless, Audi has by no means been shouty, and the German luxurious model’s new-look brand has the identical restrained strategy the corporate applies to automotive design.

“Good design is much less design.” These are the phrases of Marc Lichte, head of Audi design, who, in a brief video on the corporate’s media website, spoke in regards to the objectives behind revising Audi’s company id in addition to the fashion of the logo.

This is a fast historical past lesson: The 4 interlaced rings initially symbolized the 4 completely different German automakers that merged in 1932 and have become the Auto Union. In 1965, AU was rebranded as Audi, and the ringed brand has modified little or no since.

In contrast with the present chrome rings, the brand new ones are white with a black border, which will increase distinction and may make them extra seen from afar. Audi says clients can nonetheless go for dark-colored emblems, with the white half being changed by darkish grey that appears like gloss black.

Now in 2D

The opposite large change to Audi’s brand is that it now includes a two-dimensional design. The corporate says this was chosen in order that it seems the identical in all places, whether or not it is a badge on a physique panel or printed in {a magazine}.

To go together with Audi’s up to date id, the corporate additionally standardizes the fonts used on and inside its autos. It is a distinctive typeface referred to as Audi Sort. Every mannequin may be additional recognized by particulars laser-etched into the B-pillar.

The reimagined four-ring emblem may be seen on the 2024 Audi Q8 e-tron household, which not too long ago underwent a facelift.

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