Audi Introduces New, Flatter 2D Brand Design For Its 4 Rings

The digital age has had automakers rethinking the look of their logos over the previous few years. Many have opted for brand new two-dimensional designs that hold the logos and logos constant throughout mediums, from laptop screens to the entrance grille. Audi is the most recent to leap on this development, introducing a brand new 2D badge for its autos and branding.

The 4 rings stay, however the general styling is far flatter. Based on Audi designer Andre Georgi, the brand new brand is “considerably extra trendy” than the one it replaces. The concept of a 2D Audi brand dates again to 2016, but it surely actually took off in 2020 because the German automaker started to rethink its company id, deciding that it needed the 4 rings to look the identical in all places.

Audi’s new, flatter brand lacks any chrome, as an alternative choosing a high-contrast black-and-white look that provides 3D-like particulars. The corporate will nonetheless permit clients to get the brand new rings in black, with the revamped variation changing the brilliant white with a darkish grey. Audi’s new brand coincides with the automaker additionally standardizing the fonts used inside and outside. It’s known as “Audi Sort,” which clients will start seeing on the B-pillar of recent Audi fashions and certain elsewhere all through the automobile. 

“Our philosophy is that each element should convey a which means or serve a goal,” mentioned Georgi. “We would like our high quality to talk by the design and the product itself.” Audi’s 4 rings are iconic at this level, starting life as the results of 4 automakers merging in 1932 as Auto Union. This firm would later turn into Audi as we all know it right now.

Audi isn’t alone in trying to create constant branding in a digital world stuffed with screens. Volkswagen, BMW, Nissan, Skoda, Kia, Peugeot, Common Motors, Buick, and plenty of extra have revamped their brand designs with flatter, 2D parts. Even we at Motor1.com have tweaked our branding. An automaker’s presence and branding on-line are simply as vital because the automobile itself, and firms need to tie the 2 collectively cohesively. That requires a brand new brand designed for two-dimensional screens of all sizes.