TikTok Advertising and marketing Statistics and Greatest Practices for 2022

With TikTok advertising turning into the following large factor for corporations that plan to extend their model’s visibility by way of social media, one of many questions that come up is what are some finest practices to observe to make sure the assets invested into creating content material for this new community have constructive outcomes and ROI?

To assist social media managers in understanding to what extent a enterprise can profit from launching a TikTok account today and assist them make data-based choices, the crew from Socialinsider lately launched a TikTok efficiency examine that exposed a few noteworthy and helpful insights that we’ll cowl shifting ahead.

1. The typical TikTok posting frequency for TikTok in 2022 is 20 movies posted by an account monthly, and nonetheless rising

As soon as a few of the most visionary manufacturers that joined TikTok gained huge recognition and success throughout the platform – manufacturers comparable to Duolingo or RedBull, for instance – an increasing number of companies began to surprise what they may do to match that.

To start with, each firm eager about becoming a member of TikTok should know that on this platform, authenticity and creativity matter essentially the most.

Whereas each model is clearly distinctive, and every model should develop a imaginative and prescient and idea applicable to its character, there are, nonetheless, some methods that may be included for an optimized TikTok advertising technique.

For instance, when trying on the really useful variety of movies to be revealed monthly, in most profitable TikTok accounts, the common quantity is 20.

With a posting frequency rising 12 months over 12 months, as knowledge has indicated, the truth that TikTok is a platform with a extremely constructive ROI has develop into simple.

2. When incorporating a point out, a TikTok video will get the next view fee

Beginning off like a creators’ community – identical to Instagram again within the day – TikTok is a superb platform on which manufacturers can strive leveraging influencer advertising.

Because of their extra humanized method and content material, creators discover connecting with the TikTok person base simpler, making it the proper cause for initiating collaborations.

And talking of collaborations, for these manufacturers which have joined the platform, knowledge has additionally indicated it is a slightly profitable tactic for companies which might be investing in TikTok advertising.

With content material viewership being crucial KPI in TikTok’s case, it’s necessary for manufacturers investing in TikTok to do not forget that when mentioning somebody, a video’s viewership reaches the next worth.

3. When choosing the music for a TikTok video, it’s preferable to decide on a classy music as an alternative of utilizing an authentic sound

There’s no secret by now {that a} key factor when making a TikTok video is the music chosen. When deconstructing the preferred TikTok movies, some of the noteworthy insights that pop up is that utilizing widespread songs will increase the posts’ watch fee.

As a matter of truth, TikTok itself revealed the platform’s algorithm options movies on the “For You Web page” primarily based on a collection of things, comparable to – captions, hashtags, and sounds.

Usually, when providing individuals one thing they already confirmed an curiosity in – just like the case of trending songs, the TikTok algorithm will reward the movies integrating these components as that may make customers keep longer on the platform and work together on it.

Evidently, for being a platform that shows content material primarily based on subjects of curiosity, the key phrases and hashtags built-in into captions equally matter tremendously.

As a remaining level to cowl – right here’s a tip for manufacturers interested by investing in Tiktok advertising from Wave Wild – a TikTok professional:

“Begin incorporating web optimization into your TikTok advertising technique — because it’s been discovered that extra customers are looking for particular content material and usually tend to buy when on the lookout for options to an issue.“

Elena Cucu

A joyful spreader of marketing-related information. Presently the information geek from Socialinsider. These days on the market making use of the facility of storytelling when conducting insightful social media research. Whether or not it’s writing about every thing social or touring the world dancing, every thing I do is out of ardour.