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© Reuters. FILE PHOTO: Dirk Van de Put, Chairman and CEO, Mondelez Worldwide, speaks through the Milken Institute’s twenty second annual International Convention in Beverly Hills, California, U.S., April 29, 2019. REUTERS/Mike Blake/File Photograph
By Jessica DiNapoli
NEW YORK (Reuters) – Mondelez Worldwide Inc (NASDAQ:) CEO Dirk Van de Put stated in a Reuters Newsmaker interview on Tuesday that the maker of Oreo cookies has pulled its adverts off Twitter after Tesla (NASDAQ:) Inc boss Elon Musk acquired the social media web site.
“What we’ve seen lately because the change on Twitter has been introduced, is the quantity of hate speech enhance considerably,” Van de Put stated. “We felt there’s a threat our promoting would seem subsequent to the unsuitable messages.
“As a consequence, we’ve determined to take a pause and a break till that threat is as little as doable,” he stated.
Twitter final week laid off half its workforce as advertisers pulled spending amid considerations about content material moderation. Automakers, Basic Mills Inc (NYSE:) and United Airways Holdings (NASDAQ:) Inc are amongst corporations halting adverts.
Twitter, which has misplaced many members of its communications group, didn’t instantly reply to a request for remark.
Van de Put added that Mondelez, which makes Cadbury and Milka sweets, is anticipating a robust vacation season. The patron in Europe, Mondelez’s largest market, is presently what worries him most, he added.
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