Elon Musk says Twitter’s monetization mannequin can beat YouTube’s and longer posts and movies might be allowed

Twitter’s new proprietor hinted on the new options in tweets this weekend. When influencer Quinn Nelson tweeted that YouTube “provides creators 55% of advert income,” Musk replied, “We are able to beat that.” 

Earlier, a content material creator stated he’d think about posting his full-length movies to Twitter given the suitable incentives to take action.

“If twitter may deal with the complete size function movies that I produce and might supply the same monetization system like YouTube does, I’d think about importing my full movies right here too for certain,” wrote person @Erdayastronaut, whose Twitter profile reads: “Skilled rocket orientation specialist, explainer of flamey stuff and rocket chaser. Bringing house all the way down to Earth for on a regular basis individuals.”

Musk replied, “We are able to do 42 min chunks at 1080 decision now for brand spanking new Blue, so you might break up an extended video. The 42 min restrict needs to be mounted subsequent month.” 

When one other person complained, “I’ve lots of of movies…. However I’d have to reencode them since twitter is very choosy about codecs,” Musk replied, “Famous to repair.” (He earlier modified his Twitter bio line to “Twitter Criticism Hotline Operator.”)

Musk indicated extra info on monetization will change into accessible in a couple of weeks. 

He additionally stated Twitter will soon add the power “to connect long-form textual content to tweets,” placing an finish to the “absurdity of notepad screenshots.” He added, “Adopted by creator monetization for all types of content material.” 

He additionally promised a greater search operate on Twitter, writing on Saturday, “Search inside Twitter jogs my memory of Infoseek in ‘98! That may even get rather a lot higher pronto.”

Musk’s $44 billion takeover of Twitter finalized on Oct. 27 and he’s shortly made large modifications. After firing the previous CEO and different leaders on day one, on Friday he slashed about half of Twitter’s workforce, insisting “there isn’t a selection when the corporate is dropping over $4M/day.”

Jack Dorsey, who resigned as Twitter CEO final yr, tweeted an apology on Saturday morning: “I understand many are indignant with me. I personal the accountability for why everyone seems to be on this scenario: I grew the corporate measurement too shortly. I apologize for that.”

In one other change since Musk’s takeover, Twitter on Saturday introduced a month-to-month $7.99 subscription service that lets anybody on Twitter get a checkmark “identical to the celebrities, firms and politicians you already observe.” It additionally stated an upcoming premium function will let customers get their tweets boosted above these coming from accounts with out the blue examine.

Many customers have balked at being charged for the checkmark, amongst them novelist Stephen King, who warned he’d go away the platform if a $20 month-to-month was carried out. Musk replied, “We have to pay the payments in some way! Twitter can not rely solely on advertisers. How about $8?”

Some main advertisers have suspended their promoting on Twitter, frightened in regards to the platform’s course person Musk, a self-described “free-speech absolutist.” 

On the day after his takeover finalized, Musk wrote, “Twitter might be forming a content material moderation council with extensively various viewpoints. No main content material selections or account reinstatements will occur earlier than that council convenes.” 

Additionally frightened about Musk’s free-speech stance is economist and writer Nouriel Roubini, who in an interview with Fortune described Musk as “a little bit of a lunatic” in relation to regulating—or not regulating—speech on the social community.

On Friday, Musk tweeted: “Once more, to be crystal clear, Twitter’s robust dedication to content material moderation stays completely unchanged. In reality, we’ve truly seen hateful speech at instances this week decline *beneath* our prior norms, opposite to what you might learn within the press.”

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