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When automakers get profitable sufficient beneath a guardian firm, typically occasions they’ll spin off into their very own. Latest notable examples embody Ferrari branching off from Fiat, Porsche from the VW Group, and Polestar from Volvo. Now, there’s an opportunity Maserati may be part of these ranks as nicely, in response to a brand new report.
The report comes from Automotive Information Europe, who spoke with Richard Palmer, CFO of Maserati’s guardian firm Stellantis. In line with Palmer, if the Italian automaker can flip sufficient of a revenue within the coming years, they may doubtlessly be let out to function independently.
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On one hand, Maserati’s latest observe document of overpriced, underbuilt automobiles appears to counsel that they’ll have bother pulling off such a stunt, however they’ve really been on considerably of an upswing recently, not less than from a monetary standpoint. In 2021, international gross sales rose by 41 p.c to 24,300 automobiles, income elevated 47 p.c to over €2 billion, and working revenue was €103 million in comparison with a lack of €91 million the yr earlier than.
This was all largely catalyzed by the introduction of the brand new Grecale midsize SUV, which lastly launched Maserati into one of many hottest segments within the business in the meanwhile. Additionally they have an all-new portfolio of automobiles on the way in which, and crucially, one which’s not based mostly on decade-old platforms.
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Already right here is the MC20 supercar and aforementioned Grecale, then within the close to future we might be receiving the brand new technology of the long-lasting GranTurismo. Later down the road, the automaker has plans to reboot the Levante SUV and Quattroporte sedan as full EVs, whereas the MC20 and GranTurismo will even be getting electrical variants to accompany their present ICE variations. Moreover, the considerably sub-par Ghibli might be axed on the finish of 2024 on account of “altering buyer tastes”.
Total, Maserati appears to have plan for releasing stable new automobiles and making all their greatest merchandise higher, all whereas concurrently trimming off the fats that was sullying their once-storied status. Ought to they proceed on this trajectory, we may see Stellantis allow them to function on their very own within the not-too-distant future.
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