88Rising and Epidemic Sound investor, Atwater, secures backing from Goldman, KKR for brand spanking new fund, with $100m capital dedicated thus far

Atwater Capital, a media and entertainment-focused funding agency, has attracted investments from funding giants Goldman Sachs Petershill and KKR.

The funding will improve the entire capital commitments of Atwater’s new Atwater Capital Fund I, LP to over $100 million, the corporate mentioned Wednesday (October 5).

Atwater’s portfolio consists of American music firm 88Rising, a report label, video manufacturing, and advertising firm that hosts the Head within the Clouds competition and represents Asian and Asian American artists. The label is behind some latest hits together with Joji’s Glimpse of Us.

Atwater can be a backer of Swedish royalty-free soundtrack supplier Epidemic Sound, and wiip Productions, the impartial studio behind break-out exhibits Mare of Easttown and The Summer time I Turned Fairly.

“It’s a vastly thrilling time to be investing in media and leisure, an asset class which is acyclical and buoyed by each digitization and important progress in international demand.”

Vania Schlogel, Atwater Capital

LEONINE Studios, Mediawan, GfK, MadRiver Photos, and Freepik are additionally a part of Atwater’s present and former portfolio.

The funding agency was based in 2017 by Vania Schlogel, who’s sits on the board of Epidemic Sound as a Director after serving as its Chairwoman from 2017 to January of this yr when she was succeeded by former Shazam boss Andrew Fisher.

“It’s a vastly thrilling time to be investing in media and leisure, an asset class which is acyclical and buoyed by each digitization and important progress in international demand,” Schlogel mentioned.

“We’re delighted to have the ability to companion with Goldman Sachs Petershill, a acknowledged chief in sponsoring and supporting non-public fairness companies globally, alongside the world-class crew at KKR, as we launch our inaugural Fund. We view the anchor commitments from these two blue-chip monetary establishments as a robust affirmation of the long-term imaginative and prescient that we’ve for the Atwater platform.”

Schlogel is often known as the previous Chief Funding Officer of Roc Nation, and the CIO of one other then-Jay-Z-owned firm, TIDAL.

Notably, Schlogel served as a former member of KKR‘s Personal Fairness crew, specializing within the Media sector. She was with KKR from 2009 to 2014 and quick ahead to 2022.

“We’re delighted to take a position with Vania and her crew as they determine and again a bunch of extraordinary media and leisure entrepreneurs,” Philipp Freise and Ted Oberwager, KKR Companions, mentioned.

“That is the continuation of the good relationship we’ve constructed over a few years of collaboration with Vania – from her time at KKR and past.”

Alisa Amarosa Wooden, KKR

Alisa Amarosa Wooden, Associate at KKR, added: “That is the continuation of the good relationship we’ve constructed over a few years of collaboration with Vania – from her time at KKR and past. She shares our values, our partnership-oriented method, and we’re actually thrilled to be investing alongside her on this new endeavor.”

KKR invested in Atwater alongside Goldman Sachs Asset Administration’s Petershill Companions, which participates within the payment earnings from the underlying funds that it invests in, in accordance with its web site.

“We’ve a historical past of partnering with profitable non-public fairness companies globally and are excited to welcome Atwater as a pure addition to the Goldman Sachs Petershill household,” Christian von Schimmelmann, Co-Head of Goldman Sachs Petershill, mentioned.

“We sit up for offering strategic assist as Atwater builds upon its historical past of investing in groundbreaking folks and the businesses they function.”Music Enterprise Worldwide