Nowadays, most shoppers consult Google before buying goods or services. As a result, many businesses have started evaluating ways to increase their online presence. SEO has proved to be a great strategy to improve your online presence. You can engage an SEO reseller if you lack the experience to do this yourself. However, you are bound to make mistakes when hiring an SEO reseller.
Here are blunders to avoid:
1. Failing to do a background check.
Recently, the demand for SEO services has increased, leading to the emergence of many SEO service providers. But some are either incompetent or scams. For that reason, it’s vital to perform a background check on the service provider. Gather all the necessary information about the SEO Reseller Program, including reviews, location, and referrals.
Further, do a background check on their portfolio, and confirm if the SEO seller field matches your SEO wants and needs. This helps determine if the company meets the licensing requirements in the state.
2. Hiring one that does SEO copywriting
The digital world is ever-evolving, and so is SEO. You’ll encounter new algorithm updates to solve your undesired SEO results. Therefore, hiring a firm with SEO copywriting isn’t a good idea. Again, why pay more on SEO copywriting, and it doesn’t count in the google ranking algorithm.
3. Hiring a black hat reseller
Faster-results promises may entice you. While this may seem like an excellent deal, it can be risky. Usually, SEO results take time to become evident. So, it’s impractical for an SEO reseller to promise you mature results within a week. Such companies use black hat techniques such as hidden links or spam keywords and should be avoided.
4. Hiring one that buys backlinks
A backlink is a tactic that has brought down many startups and existing companies. Although link building is an indispensable SEO tool, hiring an SEO reseller that buys backlinks can be your downfall. Such backlinks are from “free for” pages containing low-quality backlinks. Such low-quality links will be a blow to your online services. Worse still, google will penalize you for that.
5. Hiring inexperienced resellers
You are likely to be lured to attractive sales deals when hiring an SEO reseller. Some will promise to deliver SEO services they cannot deliver. To avoid making such a mistake, determine their experience level before hiring.
6. Basing your hiring decision on price.
As a business person, you aim to profit by saving on costs. But sometimes cheap can be costly. In the digital world, your returns depend on your pay. So don’t be lured by a low rate when hiring an SEO reseller. This can mean poor-quality services.
Again, don’t let price be the only determining factor of your SEO reseller. Consider other vital aspects to get the best service provider.
The bottom line
Improved online presence is a tremendous digital achievement in gaining and retaining clients. But your success depends on your choice of SEO reseller. Therefore, avoid the mentioned mistakes and choose the most suitable SEO provider.
Read also: 5 Valid Reasons To Outsource Your Digital Marketing