Instagram’s popularity as a social network has steadily grown since its recent Android launch last year. It’s a simple way for fans to interact with their favorite celebrities and brands, as well as their friends and followers. According to Instagram’s press page data, there are 1,000 comments, 8,500 likes every second, and its 100 million monthly users post 40 million new photos daily. Steps to buy real Instagram followers.
Including Instagram in your social networking arsenal as a business can help form bonds between your brand and your fans. In addition, it can introduce new products and promote existing ones to your target audience.
There are several ways to use Instagram to market your business to increase fan loyalty and gain more exposure for your brand:
Photo Competitions
Holding a contest is the best way to increase your Instagram followers quickly. The key to retaining those followers, however, is to encourage engagement. For example, you can give away one of your products in exchange for followers posting a photo of themselves with a unique hash tag or company name.
Create a contest with appropriate prizes for your company. You want to promote your products rather than those of others. So, while offering an iPad as a prize may result in a significant increase, you will only gain short-term followers.
If you make custom jewelry, offer one of your pieces as a prize. In addition, you can ask followers to post a photo of themselves wearing their favorite accessories as part of the contest. Remember that the goal is to build a large fan base, not to give away expensive gifts.
Photo-a-Day Commitment
The “Photo-a-Day” Challenge is becoming increasingly popular on Instagram. Many bloggers and businesses will create new lists and post them at the beginning of each month to encourage followers to take new photos daily. You can easily find samples of these photo-a-day lists online to get some ideas. You can also incorporate a contest into these challenges to increase brand exposure.
Inventive Hashtags
Twitter has long used hashtags to help users find tweets that mention a specific topic. Instagram similarly employs hashtags. They make it simple for users to enter contests and for businesses to find those contest entries. Find hashtags that are relevant to your company and any games. Sites such as Top-hashtags.com provide a list of the most recent popular hashtags.
Promote each other
When you create your Instagram account, you should also connect it to your other social networks. For example, linking to your Facebook and Twitter accounts will allow your photos to be automatically posted to those accounts. This means more exposure and more user engagement.
Personalization
Instagram allows businesses to personalize their brand easily. It provides users with a behind-the-scenes look at their favorite brands and celebrities. In addition to product photos, use this platform to give your followers an inside look at your operations. For example, if you run your small business from home, post pictures of your workspace, including your cat. If you own a larger company with a physical location, take some pictures of your employees at work. Give your followers an inside look at your company’s operations, and you’ll build a stronger bond.